The Importance of Voice Search in SEO for this Modern Era

What is Voice Search?

Voice search is the coolest way to ditch typing and chat with your tech. Just unleash your inner voice detective and ask away – find facts, surf the web or control your smart home, all with the power of your spoken word. It's like having a super-powered sidekick whispering answers in your ear.

The Growth of Voice Search

With voice search changing the way we interact with our environment, we find ourselves in the middle of a new way of relating to each other. Technology alters our perception of reality. This is a new bend in our sense of hearing. Our speech can determine how we search instead of our fingers and the tactile sense. With the auditory sense being included in searches more often than ever before, we can talk to our devices to find relevant answer more quickly and easily.

Currently 27% of the world’s population uses voice search.

There are currently more than voice search enabled devices in the world. Amazon and Google are some of the dominant players in the smart speakers market. It’s estimated that about 58% of people use voice search over other searches to find out about local businesses. Did you know that about 17% of voice searches on a daily basis are for weather information. Guess what? English is the most preferred language for voice searches (90%)! A majority, 51% of voice searches are for restaurants.

In this blog, we will be discussing how SEO is changing by voice search marketing.

How to improve voice search optimisation:

Keyword research for optimising voice searches

Long-tail keywords
Question keywords
Conversational keywords

2. It’s best to conduct an analysis of search results for the keywords you want to target.

Featured keywords
People also ask
Local pack
Rich snippets

3. Website Content Audit and Optimisation

Add keywords so that the language sounds natural.
Stick to concise language.
Add an FAQs sections.
Schema markups are useful

4. Work on the Technical SEO for Your Site

Page speed
Responsiveness
HTTPS

5. Local SEO

Your Google Business profile needs to be optimised.
Local directories
Use local keywords to your best.

Digital Assistants Shaping the Era of Voice Search:

There are innumerable digital assistants that people are using in their everyday lives these era. It’s important to have some knowledge about the most commonly used ones.

These digital assistants work on automatic speech recognition (ASR) systems to be able to understand speech. Natural language processing (NLP) has obviously been the programming module for training these devices.

Speech recognition technology is evolving dramatically over the years with the first voice recognition device being Audrey created by Bell Laboratories in 1952. With artificial intelligence (AI) and machine learning (ML) dominating our lives currently, progress in voice search marketing is steadily on the rise. Here are some common Digital Assistants.

Google Assistant

Integrated into Android devices and accessible through Google Home speakers, Google Assistant is a powerful voice search tool. Optimize your content for Assistant-specific search queries.

Microsoft Cortana

Found on Windows 10 devices and Harman Kardon Invoke speakers, Cortana is a strong voice search option. Consider tailoring content for Cortana users as well.

Amazon Alexa

The dominant voice assistant within the smart speaker market, Alexa is a key player in voice search. Optimising your content for Alexa-powered devices like Amazon Echo is essential.

Apple Siri

Prevalent on Apple devices, Siri offers voice search functionality. Consider including Siri-specific optimisations within your strategy.

Conclusion

As the world of technology evolves at an accelerated pace, we find the need to keep running with the times. Voice search marketing is just another milestone to be conquered in the race of intelligence. Keep up with the latest voice search in digital marketing to make sure you are always footed ahead of your competition. We at Fuego Media Services, have the digital marketing strategies to find out the latest in voice search marketing trends for you.

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